When culture eats strategy, make sure it's delicious
Friday, November 8, 2019 8:45 AM - 10:00 AM
Venue: Hilton San Diego Resort & Spa
Room: Garden Pavillion
“You can lead a horse to water, but you can’t make them drink.” “Culture eats strategy for breakfast.” “They have to want to change.” These phrases may be common refrains for many of us, tired cliches that make them no less true. We all know that any transformation, including digital transformation, is best achieved with the enthusiastic participation of those required to change. As our institutions become more and more outward looking, seeking to engage with diverse communities in new and collaborative ways, we need to be sure that we are working with, and not against, one of our most important communities: ourselves. How do we make sure our own institutions are open and receptive to transformation, and that we move forward together?

Building on previous sessions at MCN, a new group of leaders with backgrounds in digital, curatorial, consulting, and executive leadership, will share their successes, failures, and perspectives on creating lasting change in our institutions.

Session Type
Plenary Panel
Key Outcomes
After attending this session participants will be able to:

Articulate specific challenges that digital work presents to strategic planning across an institution

Recognize some of the cultural forces in their workplace that help/hinder strategic planning

Learn actionable tactics to ensure the successful adoption of a strategy by resistant groups

Tactics to take home and use to make the implementation of a strategic plan that incorporates digital processes, whether it is a standalone digital strategy or a larger institutional strategy
Co-Presenter : Susan Edwards, Associate Director, Digital Content, Hammer Museum
Speaker : Heather Hart, Vice President of Information Technology
Co-Presenter : Christina Nielsen, Director of the Art Museum, The Huntington, The Huntington
Co-Presenter : Jasmine Patel, Interactive Team, Philadelphia Museum of Art
Co-Presenter : Meaghan Tongen, Senior Manager of Media & Technology, Head of Digital Strategy, Minneapolis Institute of Art